A Bit of Blatant Self Promotion

Alex Margolin sourced me in his article on social media that appeared in last Friday’s Jerusalem Post. In the article I say brilliant things like:

“What Facebook and other tools that use similar principles are doing is implementing word-of-mouth marketing on a large scale, and word-of-mouth marketing is the most effective form of marketing because it uses trusted connections, those connections that actually cause people to do things.”

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