Flickr changed their photo page. I haven’t even interacted with the new page yet, and I already like it. Why? The way they introduced it to me. From the initial ‘want to see the future’ to the 5 step quick tour, to the surprise guest.
Go check it out. I’ll wait.
I don’t know about you, but after seeing this, I immediately thought of Facebook. Every time Facebook changes anything, all streams are a-flutter with people forswearing the new, pining for the old.
What did Flickr do right?
- They didn’t force change on me, they let me choose it. They even tempted me in and stimulated a desire for the new.
- Once I jumped over, they helped me understand how to operate in the new environment.
- They worked hard to put a smile on my face when it was all done.