Pretty much every time I read Seth Godin, I get a good reminder to step outside of my narrow thinking and look broader. It happened this time as well, but there’s one point I need to take issue with in his post on Senior Management.
It’s the Steve Jobs assessment that doesn’t sit well with me. You just don’t grab dominant market share in areas where you didn’t even have a footprint without having a deep understanding of how the market currently works. It’s also misleading to claim the Apple has no significant online or social media presence. iTunes doesn’t obey the rules of the open web, but it is certainly both an online and social destination. By any metric you’d like to use, it’s one of the top destinations of the Internet.